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加里维纳查克是一个有用传奇故事的人物,他的家族都是跟葡萄酒打交道的老牌家族,小时候就开始对葡萄酒感兴趣,并且收集了很多有关于葡萄酒的资源,从小就开始自己的品酒生涯,凭借着丰富的知识和创业精神,加里不断的完善自己的知识。
What motivates this revolution, you ask? Our movement seeks to break down the barriers, stereotypes, and misperceptions that otherwise prevent people from exploring and enjoying the exciting and rewarding world of wine. Gary Vaynerchuk (VAY NER CHUK), the star of Wine Library TV, is Director of Operations at Wine Library in Springfield, NJ. With his unconventional, often irreverent commentary on wine, Gary has attracted a cult-like following of more than 80,000 viewers a day. In the name of expanding ones palate, Gary convinced Conan OBrien to lick salted rocks and shared samples of dirt and grass with Ellen Degeneres. He routinely pans popular wines (even ones sold by Wine Library). He interrupts his webcasts with rants about his beloved New York Jets. This is not your typical wine expert.
Garys roots in wine tasting come honestlyhis Russian immigrant parents owned a liquor store when he was growing up. Bored at the cash register, Gary began reading Wine Spectator and Wine Advocate and realized collecting wine offered an allure similar to his previous hobby of collecting baseball cards. As a teenager, tasting wine was legally impossible, so Gary set out to train his palate backwards. To study various flavors associated with wine, Gary tasted obscure fruits and vegetables, along with earthly influences, including grass, dirt, rocks, tobacco and wood. I probably consumed more New Jersey grass in my teens than any lawn mower. By familiarizing himself with the numerous tastes that contributed to a specific wine, Gary was able to detect subtleties that an ordinary palate wouldnt recognize.
With a wealth of knowledge and an entrepreneurial spirit, Gary spent every weekend of his college years at his parents store, rebranding the family business as Wine Library and establishing himself as a respected expert. As the stores only wine buyer, he sampled every wine that entered the store. Customers depended on Gary for his advice and within a five year time period, Wine Library grew from a $4 million dollar business to a $45 million business.
But Garys career took a new turn with the advent of Wine Library TV. Garys key goals are twofold: First, I want people to try different wines. How can you have a favorite if you only know a few? Second, I tell people to trust their palates. If a wine appeals to your palate, then its a good choice. Dont feel pressured to like popular brands or what experts recommend. Buy what brings the thunder for you.葡萄酒品酒视频博客。